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POWER OF MUSIC

—  THE POWER OF MUSIC IN ADVERTISING  — 

 

“Music has the best ROI on Planet Marketing… especially if you tap into new songs of emerging artists, it’s cheaper and it stands out.”

- Olivier Francois, FCA Chief Marketing Officer, AdAge, 6/27/18

“Collaborations between musicians and brands are more prevalent than ever.”

- AdAge: It’s 2018 and the Music Business is Better Than Ever, 1/2/18

“Music can put viewers and listeners in a more positive mood…This “fluid processing” is an ideal state of mind for processing advertising that brands should be seeking when communicating with consumers.”

- Nielsen Insights: The Celebrity Power of Music in Advertisements, 11/29/17

 

 

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