— PROGRAM HIGHLIGHTS —
EXCLUSIVE OPPORTUNITY FOR YOUR DEALERSHIP
Comcast Spotlight has set the stage for you to tap in to the power of music. We have partnered with RCA Records to create this unique opportunity for your dealership. Tap into the emotional bond your customers have with music by targeting and reaching music fans on cable television and premium online video.
For anyone listening to the songs on Weathers’ latest album Kids in the Night, lead singer Cameron Boyer has a couple of requests. “Listen to this music on your own for the first time, preferably in your car, and preferably at night,” he says. “That is my wish. I think to do it justice, you have to be driving.”
KEY PROGRAM FEATURES
Turnkey creative featuring Weathers and their hit song “1983”
Modular templates designed to align with any model or incentive
Subject to running footage or still photography made available by the OEM or dealer.
Modular templates designed to align with any model, any incentive, or any dealer branding message.
Customized spots featuring your dealership’s branding and offers
Zone or DMA exclusivity
Ability to create co-op compliant spots
Website and social media integration
Multiple TV formats- :15, :30
Multiple online formats- pre-roll, post-roll, digital takeovers, banner ads
No additional cost other than nominal tagging/editing fees
Program window: 11/1/18-10/31/19
PAID SCHEDULE REQUIREMENT
Your dealership is required to purchase a qualifying paid schedule in order to participate in this program.